|
Post by account_disabled on Feb 11, 2024 1:27:17 GMT -7
strategy with good results it is necessary that all actions are based on the characteristics and needs of the market segment to which they are directed. What is a buyer persona of a company whom all the characteristics of the ideal client are attributed. The more detailed it is the easier it will be to define the strategies and the better results will be obtained. But how to create a Abuyer persona and define characteristics of . a real consumer with a need that your product or service can solve It is important that these archetypes are created with real data obtained from indepth research and not Afghanistan Email List simple assumptions. Research the target audience. If you already have a customer base identify common characteristics of the best buyers age location income etc.. Conduct surveys social listening web analytics ask your customer service staff and salespeople to obtain data on the most. common customer tastes challenges pain points and objections. Define patterns . Observe the most common answers these will serve as a guide to determine characteristics of the buyer persona. Create separate personas . It is logical that various groups of people buy your products. Once common responses are grouped if there are groups with different objectives it is necessary to create different personas. For example if you sell exercise equipment one .
|
|